With 82% of Singaporeans willing to consider paying more for eco-friendly homes, PropertyGuru champions sustainable urban living
SINGAPORE, 2 September 2021 – PropertyGuru Group (‘PropertyGuru’ or ‘the Group’), Southeast Asia’s leading property technology (“PropTech”) company, today announced the launch of ‘PropertyGuru Green Score’ (‘Green Score’), a sustainability rating attributed to condominiums and HDBs listed on Propertyguru.com.sg. Green Score empowers property seekers in Singapore to learn how eco-friendly their present or new home is, and to support environment-friendly lifestyles. The Green Score of a project is based on the proximity to public transport (within 400m), green building rating assessment such as BCA Green Mark certification, and sustainability awards won from ‘PropertyGuru Asia Property Awards’, Asia’s biggest property awards program, with additional relevant criteria to be added in the future. The score ranges from 1-5, denoting average, good and excellent sustainability rating of the project.
Green Score addresses the increasing demand among property seekers to make sustainable life choices, especially around choosing their future home. PropertyGuru’s latest H2 2021 Consumer Sentiment Study found that 82% of Singaporeans are willing to consider paying more for an environmentally sustainable home, with their top three sustainability features comprising smart cooling systems, high-insulation windows and doors, and solar panels. This willingness demonstrates more ecological and socially conscious behaviour across generations, from Millennials (83%) and Generation X (79%) to Baby Boomers (86%). Markedly, 81% of Singaporeans voiced the need to preserve forested areas from urban development, despite the city state’s limited land space.
Hari V. Krishnan, Chief Executive Officer and Managing Director, PropertyGuru Group, said, “As the region’s proptech leader, we felt it was our responsibility to enable and drive this change in sustainable urban living. Since last year, we have ramped up our programs, tech capabilities, talent, and partnerships to promote sustainable urban living and influence positive changes in our community. Green Score practically enables Singaporeans to prioritise ‘sustainability’ as a consideration in their property decisions. Since its soft launch in February 2021, nearly 2 million property seekers have viewed the Green Score.
We commit to making changes in our own business to meet the goals stated in the Singapore Green Plan 2030 and to building a better home for our future generations. In time, we hope that sustainable living will be a natural way of life, and each of us will place environmental considerations top-of-mind.”
Green initiatives at PropertyGuru Group
As part of its commitment towards sustainability and to fight climate change, PropertyGuru has undertaken several initiatives:
Links to some recent articles on green living:
About PropertyGuru Group
PropertyGuru Group is Southeast Asia’s leading property technology company and the preferred destination for 37 million property seekers to find their dream home, every month. PropertyGuru and its group companies empower property seekers with more than 2.8 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.
PropertyGuru.com.sg was launched in 2007 and has helped to drive the Singapore property market online and has made property search transparent for the property seeker. Over the decade, the Group has grown into a high-growth technology company with a robust portfolio of leading property portals across its core markets company1; award-winning mobile apps; a high quality developer sales enablement platform, FastKey; mortgage marketplace PropertyGuru Finance; and a host of other property offerings including Awards, events and publications across Asia.
Anushka Shrivastava / Jamie Tan
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 In terms of relative engagement market share based on SimilarWeb data.