The Group maintains its strong leadership position in Southeast Asia with 59% market share
SINGAPORE, 20 May 2020 – PropertyGuru Group (“PropertyGuru”, or the “Group”), Southeast Asia’s leading property technology (“PropTech”) company, today announces its results for the financial year ending 31 December 2019. The Group has beaten its forecast:
Hari V. Krishnan, CEO & Managing Director, PropertyGuru Group said, “I am delighted to report these results for the Group. 2019 was our fourth straight year of strong business performance. As anticipated, we have seen strong top line growth across all our key markets and delivered further improved EBITDA and operating cashflow. Our unit economics look solid, execution was robust, and our strategy for the future is ambitious.
We are in the business to help property seekers ‘Find.Finance.Own’ their home. We have started 2020 with the launch of our mortgage marketplace in Singapore, PropertyGuru Finance and given a major upgrade to the property seeker experience in Vietnam.
We have enhanced our offerings to provide data-driven insights as well as additional sources of income for our Agent partners. For property developers we have made significant enhancements to PropertyGuru FastKey. Today, with FastKey we bring fully immersive views and walkthroughs of apartments and entire projects, set within cityscapes, with the ability to show real-time availability, straight to the screens of property seekers who are home-bound given Covid-19. Our solution enables the property developers to start marketing their projects much earlier, even before constructing the sales gallery or show flat.
Our leadership team is unparalleled in experience and pedigree in the region. Our strong financial position has enabled us to invest aggressively and smartly, to build what is today an integrated and differentiated technology platform that caters to the unique opportunities in Southeast Asian markets. We are positioned for strong sustained growth when we all emerge from this challenging Covid-19 crisis.”
PropertyGuru achieved robust operational growth in the year, across its core markets. The Group achieved strong revenue growth, up 24% y-o-y across the Group underpinned by solid growth in KPIs and focused cost control.
The Group remains the #1 online real estate marketplace in with 59% market share*, significantly more share than that of the next player in Southeast Asia. In Singapore, the Group leads with 75% market share* and in Vietnam with 69% market share*. We continue to find ways to leverage our expanding agent network in Southeast Asia and China. During the year, we further developed our powerful cloud solution, PropertyGuru FastKey, designed to automate and streamline the entire property sales process from launch to close of sale. Currently, PropertyGuru FastKey serves over 500 developer projects in the region.
Technology underpins the service offering of PropertyGuru. As a data and technology driven Group, we continue to invest heavily in our platform to provide market leading features and functionality. Over the past three years, we’ve invested more than 170,000 development hours via our dedicated R&D staff.
Our mobile platform was a market-first and has driven user engagement. Today, PropertyGuru apps. have over 5.7 million downloads, with 74% of our customers now accessing our platform from a mobile device.
Our latest introduction to the market is PropertyGuru FastKey ‘StoryTeller’ – a new digital feature that fully digitizes an entire project with its surrounding cityscape as well as the apartments into 360 degree rich immersive experience before any construction begins. This feature brings the apartments and entire projects to the property buyer’s doorstep to select and view units based on their preference and as per real-time inventory availability in the project. Buyers can also reserve interest in a unit through their property agent. Property developers can start marketing their project early, as StoryTeller converts their project plan into 360 degree immersive experience. Checkout projects and apartments in 360 degree rich immersive experience walkthrough with PropertyGuru FastKey StoryTeller here
Support to our communities during Covid-19
During this crisis, our home and our community matters the most. We are actively monitoring our communities across Singapore, Vietnam, Malaysia, Thailand and Indonesia, making sure we follow public health authority recommendations and enabling local housing markets to adapt to these evolving conditions.
Protecting our customers: Lockdowns and travel bans triggered homelessness in the short-term for many in Southeast Asia. We are canvassing support to help people whose lives have been disrupted with #LendASpace and #NeedASpace in each of our markets.
PropertyGuru has introduced dedicated content hubs with our evidence-based insights so homeowners and home seekers can confidently navigate the property market in these rapidly evolving times – Singapore, Vietnam, Malaysia, Thailand and Indonesia.
Standing By Our Partners: To help our agent, developer and financial institution partners tide through this period, we have rolled out a raft of support measures such as reducing prices, providing validity extensions on products, launching innovative tech to help them bring the property viewing experience right to a home seeker’s fingertips, introducing added income streams, as well as providing free access to critical resources.
*Market share Source: SimilarWeb data – Engagement market share, last six month average as at 31 December 2019
#Source: Google Analytics. Average for 6 months ending Dec 2019
About PropertyGuru Group
PropertyGuru Group is Southeast Asia’s leading property technology company and the preferred destination for 24.5 million property seekers to find their dream home, every month. PropertyGuru and its group companies empower property seekers with the widest option of more than 2.7 million homes, in-depth insights and solutions that enable them to make confident property decision across Singapore, Malaysia, Thailand, Indonesia and Vietnam.
PropertyGuru.com.sg was launched in 2007 and revolutionised the Singapore property market by taking it online and made property search transparent for the property seeker. Over the decade, the group has grown from a regional property media powerhouse to a high-growth technology company with a robust portfolio of No.1 property portals across its core markets; award-winning mobile apps; best-in-class developer sales enablement platform, FastKey; and a host of industry-leading property offerings including Awards, events and publications across Asia.
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Disclaimer: This document is for information purposes only and does not constitute an offer or an invitation to induce an offer by any person to acquire, purchase or subscribe for securities of PropertyGuru Pte. Ltd. in any jurisdiction.