Pandemic uncertainty spurs property ownership enquiries from Singaporeans and the need for expert guidance

Singapore, 23 June 2021
  • PropertyGuru’s popular online property Q&A forum, ‘AskGuru’, saw an 80% increase in monthly average enquiries around home ownership, signalling demand for professional advice on home buying amid the pandemic. Housing affordability and the process of property transactions are among top focus areas.
  • PropertyGuru’s latest ‘#FindFinanceOwn’ brand campaign spotlights real-life stories of homeowners to showcase how PropertyGuru’s tools and resources can help home seekers make confident decisions to achieve their property dreams

Despite uncertainty from the COVID-19 pandemic, property prices and transactions in Singapore have continued to rise. More than ever, Singaporeans have been searching for objective expert advice to help them during their property search and AskGuru has become the destination for that need. On AskGuru, more home seekers express interest in purchasing or right-sizing to a specific property type and location, the cost structure in buying a new property, and possible implications for home financing. In addition, many Singaporeans also enquired about ensuring a smooth home selling journey and how they can prudently plan to use their funds to purchase another property.

“The upswing in housing-related enquiries can also be attributed to an emerging preference among Singaporeans for more spacious homes amid remote work and the opportunity to enter the property market as interest rates are low. We recognize that everyone is on their unique home journey, and it is important for home seekers to receive solutions tailored to their specific needs and aspirations,” said Bjorn Sprengers, Chief Marketing Officer & Head of FinTech at PropertyGuru Group. “As part of our commitment to helping Singaporeans seek personalized solutions in their home journey, we continue to strengthen our set of capabilities and tools on AskGuru. This is complemented by an easy-to-use, clean and functional design to make information easily accessible to everyone who needs it in real-time.”

PropertyGuru is also inspiring home seekers in Singapore to achieve their property dreams with the launch of its #FindFinanceOwn’ brand campaign. Through real-life stories of homeowners who have overcome their unique challenges with the help of PropertyGuru’s online tools and resources, the “#FindFinanceOwn” campaign aims to cheer on Singaporean home seekers and empower them with the right resources and guidance to make confident decisions – from finding a home to refinancing one and everything in between, no matter how challenging the circumstances.


Bjorn Sprengers added, “At PropertyGuru, we believe that everyone deserves a place to call home. By spotlighting real stories of home seekers in Singapore, we want the broader community of home seekers to understand that they are not alone in their journey of finding their dream home and shine a light on the resources they can turn to reach that goal.”

Why find a home with PropertyGuru?

Every day across the region, over one million property seekers start their home ownership journey with PropertyGuru. PropertyGuru is committed to making the search for an ideal home a straightforward and transparent process for everyone involved with several features on its platforms, including Property Guides, Property Resources, Project Reviews, Virtual Tours, Home Loans, and AskGuru, offering customers an all-in-one trusted platform for finding and financing a home.

You can watch the whole campaign here:

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About PropertyGuru Singapore

Launched in 2007, continues to be the No.1 property marketplace in Singapore. With currently more than 8 million monthly visits* and 83%** market share, PropertyGuru is the preferred destination for property seekers to find, finance and own their dream home. transformed the way Singaporeans find homes by taking property online and has since been helping them make confident property decisions. In 2020, PropertyGuru launched mortgage marketplace PropertyGuru Finance offering the best loans and home advisory services to Singaporeans.

For more information about PropertyGuru, please visit and, or our social media pages on FacebookInstagramTwitterYouTube and LinkedIn.

About PropertyGuru Group

PropertyGuru Group is Southeast Asia’s leading property technology company and the preferred destination for 35 million property seekers to find their dream home, every month. PropertyGuru and its group companies empower property seekers with the widest option of more than 2.8 million homes, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam. was launched in 2007 and revolutionised the Singapore property market by taking it online and made property search transparent for the property seeker. Over the decade, the Group has grown from a regional property media powerhouse to a high-growth technology company with a robust portfolio of No.1 property portals across its core markets; award-winning mobile apps; best-in-class developer sales enablement platform, FastKey; mortgage marketplace PropertyGuru Finance; and a host of industry-leading property offerings including Awards, events and publications across Asia.

For more information, please visit;

*Source – Google Analytics data, Jan – April 2021

**Source – SimilarWeb – Relative Engagement Market Share, average of Nov 2020 – Apr 2021

 For further queries or media interviews, please contact:

Archetype Singapore

Gladys Foo / Irene Teoh

+65 9728 2344 / + 65 8112 7803

[email protected]

PropertyGuru Group

Laveesh Hassija

+65 8141 7801

[email protected]

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