Singapore, 30 November 2021 – PropertyGuru, Singapore’s No.1 property marketplace with 75% market share**, today revealed that its mortgage marketplace, PropertyGuru Finance, is behind the mysterious “#SmartHonestAdvice” movement that caught the attention of Singaporeans over the weekend. 

 

The #SmartHonestAdvice movement saw a fleet of vans featuring eye-catching candid advice on general topics in life, including home financing, at more than 50 island-wide locations in Singapore with high commuter traffic. This quickly gained traction on social media, with netizens posting vans images with the hashtag #SmartHonestAdvice.