The new movement aims to rally Singaporeans to seek and share smart, honest advice openly to help make better decisions for life’s situations
Singapore, 30 November 2021 –
PropertyGuru, Singapore’s No.1 property marketplace with 75% market share**, today revealed that its mortgage marketplace, PropertyGuru Finance
, is behind the mysterious “#SmartHonestAdvice” movement that caught the attention of Singaporeans over the weekend.
The #SmartHonestAdvice movement saw a fleet of vans featuring eye-catching candid advice on general topics in life, including home financing, at more than 50 island-wide locations in Singapore with high commuter traffic. This quickly gained traction on social media, with netizens posting vans images with the hashtag #SmartHonestAdvice.