“Your Home Isn’t the Most Expensive Thing You Own. Your Mortgage Is.” PropertyGuru Finance Dishes Out Brutally Honest Advice to Singaporeans

Singapore, 30 November 2021
The new movement aims to rally Singaporeans to seek and share smart, honest advice openly to help make better decisions for life’s situations  
Singapore, 30 November 2021 – PropertyGuru, Singapore’s No.1 property marketplace with 75% market share**, today revealed that its mortgage marketplace, PropertyGuru Finance, is behind the mysterious “#SmartHonestAdvice” movement that caught the attention of Singaporeans over the weekend. 
The #SmartHonestAdvice movement saw a fleet of vans featuring eye-catching candid advice on general topics in life, including home financing, at more than 50 island-wide locations in Singapore with high commuter traffic. This quickly gained traction on social media, with netizens posting vans images with the hashtag #SmartHonestAdvice.