Singapore, 30 November 2021 – PropertyGuru, Singapore’s No.1 property marketplace with 75% market share**, today revealed that its mortgage marketplace, PropertyGuru Finance, is behind the mysterious “#SmartHonestAdvice” movement that caught the attention of Singaporeans over the weekend. 

 

The #SmartHonestAdvice movement saw a fleet of vans featuring eye-catching candid advice on general topics in life, including home financing, at more than 50 island-wide locations in Singapore with high commuter traffic. This quickly gained traction on social media, with netizens posting vans images with the hashtag #SmartHonestAdvice.

 

 

 

“We want to spark conversations among Singaporeans around the importance of seeking real, honest advice to help them make better decisions for almost any life situation. Especially when it comes to crucial financial matters like securing the best home loan,” said Bjorn Sprengers, Chief Marketing Officer & Head of FinTech at PropertyGuru Group. “This brought up the idea of taking honest advice to the public as a friendly reminder that we all need someone who will call out the truth with no holds barred. We also want to encourage Singaporeans to lead such conversations by sharing their own #SmartHonestAdvice on social media. On a less serious note, we hope to get a light chuckle out of those who catch the advice.”

 

Smart, honest advice is very much needed for home financing. Most Singaporeans approach their mortgage journey with a sense of dread, associating the process as cumbersome with endless paperwork, jargon, uncertainty, and risk. Such circumstances call for costly mistakes after a decision is made – unexpected fees, misleading loan rates, missed repayments – leading homeowners to pay more money than they should for their mortgage. All of this can be avoided by seeking the right expert advice early on.

 

To address this, PropertyGuru Finance built a team with some of the best mortgage brokers in Singapore. Empowered by PropertyGuru’s proprietary market knowledge and technology to provide smart, unbiased, and personalised advice to help home buyers and owners find and apply for the best home loan effortlessly and save up towards other essential needs or wants.