Singapore – June 10, 2026 – As PropertyGuru Group (“PropertyGuru” or “the Group”), Southeast Asia’s leading property technology (“PropTech”) company, enters its next phase of growth, it is renewing its focus on the employee experience through a refreshed expression of its award-winning employee value proposition (EVP), Be More, Be a Guru.  

First launched in 2024, Be More, Be a Guru captures what makes PropertyGuru a great place to work. Since its introduction, the EVP has helped define what it means to be a Guru, bringing to life the experiences, opportunities, and culture that empower employees to excel, grow, and thrive.  

The refresh introduces an updated visual identity that reflects PropertyGuru’s evolving brand and ambitions, while reinforcing the experiences that continue to shape life at the company.  

“At PropertyGuru, our growth has always been powered by our people,” said Ruth Kerr, Head of People & Culture, PropertyGuru Group. “As we continue to evolve as a business, it is important that we remain clear on what makes PropertyGuru a special place to work and what it means to be a Guru. Be More, Be a Guru is our shared commitment to creating an environment where people can do meaningful work, grow their careers, and make an impact.”  

At the heart of Be More, Be a Guru are nine Moments that Matter, key experiences that shape an employee’s journey throughout their time at PropertyGuru. These moments span everything from onboarding and development to recognition, wellbeing, and purpose, defining both what employees can expect from PropertyGuru and how they contribute to the company’s success.  

Together, the nine Moments that Matter create a framework that empowers employees to build fulfilling careers while helping PropertyGuru deliver on its vision of powering communities to live, work, and thrive in tomorrow’s cities.  

Over the coming months, PropertyGuru will be spotlighting employees from across the region who embody the spirit of Be More, Be a Guru. Through their personal stories, they will share how different Moments that Matter have shaped their experiences, growth, and contributions to the business.  

As PropertyGuru conquers new heights, the company remains committed to creating an employee experience where people feel empowered to grow, supported to succeed, and inspired to create what’s next.

About PropertyGuru Group

PropertyGuru Group is Southeast Asia’s leading¹ PropTech company, and the preferred destination for over 30 million property seekers monthly² to find their dream home. PropertyGuru empowers property seekers with more than 1.9 million real estate listings³ , in-depth insights, and solutions that enable them to make confident property decisions. 

Launched in Singapore in 2007, the Group has been advancing to make the property journey transparent and efficient for property seekers and sellers in Southeast Asia. In the last 19 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia. 

For more information about PropertyGuru, please visit PropertyGuru.com.sg and PropertyGuruGroup.com, or our social media pages on Facebook, Instagram, Twitter, YouTube and LinkedIn.

Media Contact

AKA Asia
[email protected]                    

PropertyGuru Group
Corporate Communications
[email protected] 

^{1 Based on SimilarWeb data between January 2025 and December 2025.
2 Based on Google Analytics data between January 2025 and December 2025.
3 Based on data between January 2025 and December 2025.}