PropertyGuru appoints Helen Snowball as Chief People Officer

Singapore, 26 April 2023

Singapore – April 26, 2023 – PropertyGuru Group Limited (NYSE: PGRU) (“PropertyGuru” or “the Group”), Southeast Asia’s leading[1], property technology (“PropTech”) company today announced the appointment of Helen Snowball as Chief People Officer (CPO). As the CPO, Helen will lead the People & Culture function, managing the full scope of HR functions and support the Group’s next phase of growth in Southeast Asia with a focus on employee experience and talent management. Helen is part of PropertyGuru’s Group Leadership Team (GLT) and will report to the CEO and Managing Director, Hari V. Krishnan.

Helen brings over two decades of rich experience in human resources, sales and commercial, having held various leadership roles in global organisations. Prior to joining PropertyGuru Group, Helen served as the Global Head of People Solutions & Experience at Jones Lang LaSalle in Singapore, where she led the formation of a new global employee experience function to re-imagine the future of work, implemented a new digital HR experience that enhanced productivity and business performance and drove initiatives that enhanced employee experience. Previously, she worked at Coca-Cola Euro-Pacific Partners, Australia, as the Head, HR Sales & Marketing and at Kraft Heinz Company, UK.

At PropertyGuru, Helen will provide strategic direction and expertise for all things related to team and talent, with a particular focus of taking forward the culture of trust that PropertyGuru Group aspires to deliver to its team. In addition, she will champion an equitable workplace as a driving force behind the Group’s success. Today, 50% of PropertyGuru’s GLT and 33% of its Board of Directors is composed of women leaders, and 65% of its total workforce is female. With over 30 nationalities in its workforce and strong diversity central to its success to date, the Group is emphasizing equity and inclusion in its next phase of growth.

Hari V. Krishnan, Chief Executive Officer and Managing Director, PropertyGuru Group, said, “We are excited to have Helen join us as our Chief People Officer. She has solid experience in leading successful transformations within People and Culture organisations and driving digital employee experiences. We are in PG3 – the third phase of our evolution as an organisation – guided by our vision to power communities to live, work and thrive in tomorrow’s cities. Helen’s skillset and energy will be essential as we continue to invest in our talent.”

Helen Snowball, Chief People Officer, PropertyGuru Group, said, “I am thrilled to join PropertyGuru Group. My focus will be to foster the amazing culture the organisation has built and enable employees to bring their best selves to work, each day. I look forward to working with the diverse and highly skilled Gurus across Southeast Asia to strengthen PropertyGuru’s position as an employer of choice for top talent.”

Helen joins PropertyGuru’s seasoned Group Leadership team, which recently welcomed Disha Goenka Das as Chief Marketing Officer, and expanded Manav Kamboj’s role to include Managing Director, Fintech, in addition to his current role of Chief Technology Officer. These strategic leadership appointments bolster PropertyGuru’s capabilities as the Group ramps up investments and innovations in its marketplaces, data and software solutions, and fintech businesses.

About PropertyGuru Group

PropertyGuru is Southeast Asia’s leading1 PropTech company, and the preferred destination for over 41 million property seekers[2] to connect with more than 63,000 agents[3]  monthly to find their dream home. PropertyGuru empowers property seekers with more than 3.2 million real estate listings[4], in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam. was launched in Singapore in 2007 and since then PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 15 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio of leading property marketplaces across its core markets; award-winning mobile apps; mortgage marketplace, PropertyGuru Finance; and a host of enterprise solutions now under PropertyGuru For Business, including a high-quality developer sales enablement platform, FastKey, DataSense, ValueNet, Awards, events and publications across Asia.  

For more information, please visit:; PropertyGuru Group on LinkedIn.  

Media Contact Information:                                                 

Archetype Singapore                                                

Anushka Shrivastava / Annabell Woon                 

[email protected]

PropertyGuru Group

Sheena Chopra / Divya Ravalie Kuchimanchi

[email protected] / [email protected]

[1] In terms of Engagement Market Share based on SimilarWeb data.

[2] Based on Google Analytics data between July 2022 and December 2022.

[3] Based on data between July 2022 and December 2022.

[4]  Based on data between July 2022 and December 2022.

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