Singapore – June 17, 2025 – PropertyGuru Group (“The Group” or “PropertyGuru”), Southeast Asia’s leading1 property technology (“PropTech”) company, has unveiled a new brand film introducing the ‘Everyone Welcome’ filter, a feature designed to support a more inclusive rental experience for all. The ‘Everyone Welcome’ filter highlights listings that are open to renters from all walks of life, creating an empowering search experience, especially for communities who may have previously felt overlooked.
For some communities, the search for a home can still be clouded by concerns of bias or exclusion, whether due to race, religion, occupation, sexual orientation or lifestyle. In fact, one in four Singaporeans have experienced racial discrimination when renting or buying property2, underscoring just one of the barriers some renters face. Because every housing journey is shaped by different lived experiences, the ‘Everyone Welcome’ filter addresses these concerns, helping renters discover inclusive spaces easily, and encouraging landlords and agents to lead with openness and empathy.
“Our new brand film aims to spark a wider conversation about inclusivity in the rental market and drive meaningful change,” said Sivaram Parameswaran, Marketing Director, PropertyGuru Singapore. “While each person’s property journey is unique, the need to feel accepted and included is something we all share. The film captures the personal stories that define what makes a home, those simple, everyday moments that create a sense of belonging.”
A Story of Belonging, Told Through Everyday Moments
The brand film follows a diverse cast of individuals and families, from a young couple finding their first home, to partners navigating daily life together. It captures moments of everyday humanity: a child sneaking cake from the kitchen, a man laughing off a kitchen mishap, a nurse returning from a long shift, an older man settling in for the evening, and a family flipping through cherished photos albums.
Each scene offers a familiar glimpse into what home means, reflecting the varied experiences that shape how we find acceptance and comfort.
Driving Real Impact Through Inclusive Innovation
The ‘Everyone Welcome’ filter is part of PropertyGuru’s broader, ongoing effort to create a more inclusive property market. In addition to the feature, the Group enforces comprehensive listing creation guidelines, uses a language moderation tool to detect discriminatory content on its marketplace, and provides seekers with a reporting mechanism to flag discrimination. Together, these efforts aim to break down barriers and help everyone find a welcomed place to call home.
“The demand for sustainable and inclusive housing is growing, and at PropertyGuru, we’re responding with actionable solutions,” said Cécile Corda, Head of Sustainability, PropertyGuru Group. “By equipping property seekers and real estate stakeholders with the tools to make informed, sustainable choices, we’re helping to build cities that are not only resilient but grounded in principles of inclusivity, driving meaningful change in the housing market.”
Watch the Everyone Welcome brand film now.
Discover more about the Everyone Welcome initiative here, or explore our full commitment to inclusion and sustainability in the PropertyGuru Sustainability Report 2024 here.
For media assets, please access here.
2 Source: YouGov Singapore, 2018 – One in four Singaporeans say they have experienced racial discrimination when renting or buying a home. Link to source
3 Based on data between July 2024 and December 2024.
4 Based on data between July 2024 and December 2024.
About PropertyGuru Group
PropertyGuru is Southeast Asia’s leading1 PropTech company, and the preferred destination for over 32 million property seekers monthly3 to connect with over 50,000 agents4 monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings3, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.
PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia.
For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.
Media Contact Information:
Catherine Yang
Marcomms Senior Manager
[email protected]
