“I know 50% of my marketing investment is working. I just don’t know which 50%.”
Thankfully there’s no excuse in the digital age for not knowing what is working in your marketing and, more importantly, whether your money could work better elsewhere. We have to hand a plethora of analytics data from each channel we place our brand.
However, these analytics are only useful if we interpret them correctly and act on them accordingly and in a timely manner.
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