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Overview
As our Marketing Manager (Agent Monetisation), you will be directly responsible for driving revenue to the business via your data-driven marketing plans. You possess an analytical mind that derives insight from both quals and quants, and question when data doesn’t match anecdotes. You get excited by discussions around pricing and promotions, and enjoy finding new avenues to grow revenue. Most importantly, you are a remarkable storyteller who can take complex information and fashion it into relevant materials your customer is excited to read. If this sounds like yourself, we would love to speak with you!

RESPONSIBILITIES

Connect and collaborate with key business stakeholders to identify, evaluate, and manage monetisation opportunities that ties in with business objectives

Own and develop plans to drive product awareness, adoption, re-purchase and grow the business through, but not limited to:
Ideating and executing new product go-to-market plans to effectively reach target audience and achieve business objective
Developing compelling product value proposition, key messages, and user case studies, substantiated with researched data findings to create multi-channel sales and marketing collaterals 
Comprises of sales pitch guide, product brochure, sales deck etc
Developing and executing multi-channel monetisation programmes
Including gamification, product bundling, time-limited sales promotion, upsell, cross-sell and renewal campaigns, etc
Collaborating with Lifecycle Marketing Team to plan and produce activity/event-triggered customer lifecycle touchpoints and communications 
Using analytical data to measure, track, and refine content and communication channels to improve effectiveness, and post-mortem reports and analysis for future learning

Own and develop the Rewards Programme to offer our agent partners more value, in turn improving NPS and increasing revenue per dollar spend
Ideating and executing new benefits, privileges, go-to-market plans to reach target audience effectively, including development of supporting marketing materials
Working with Lifecycle Marketing Team to drive upgrades in reward tier and prevent downgrades

Drive business value via online self-purchase platform through, but not limited to,
Managing and optimising end-to-end user purchase journey, with Automation, Product and UX teams
Developing e-commerce styled monetisation activities (eg: time-limited sale, online exclusives, gamified experience)
Leveraging on analytical data and make recommendations to increase the adoption of self-purchase feature among our agent partners

Forecast and manage marketing budgets and expenses

REQUIREMENTS

5+ years of working experience in a commercial environment, preferably in e-Commerce
Have experience working alongside Sales and Product teams, in a tech and B2C context
Proven track record in driving business results through marketing (leads and sales revenue generation preferred)
Well versed in digital marketing methodologies, strong background in marketing communications and project management 
Experience developing or managing a rewards programme is ideal
Product marketing experience is a big plus
Excellent communication skills (written and verbal) in English 
Passion and experience in writing and creating content for marketing materials, with a strong sense of aesthetics
Strong analytical skills, with interest in data analytics and is meticulous over details
Quick thinker, creative and great storyteller
Competent in Excel and PowerPoint. Experience in WIX, WordPress, Braze, Salesforce or Social Media is a bonus

QUALIFICATION
Degree in Marketing or Business