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OVERVIEW

Based in Bangkok, you will drive business growth for DDproperty.com Agent Business through close partnership with the Product team, Sales team, and other key stakeholders.
You will take charge of in-country marketing plans that aim to alleviate our relationship with real estate agent community in Thailand and promote the adoption of our product and services amongst real estate agents. You will report to the Regional Head of Agent Marketing, Monetisation and supporting the Regional Head of Agent Marketing, Engagement.

Not only do you possess a strong business acumen, but you also have an analytical mind that derives insight from both quals and quants, and question when data doesn’t match anecdotes. You get excited by discussions around pricing and promotions and enjoy finding new avenues to grow revenue. Most importantly, you are a remarkable storyteller who can take complex information and fashion it into relevant materials your customer is excited to read.

If this sounds like yourself, we would love to speak with you!

RESPONSIBILITIES

• Connect and collaborate with key business stakeholders to identify, evaluate, and manage engagement and monetisation opportunities that tie in with business objectives
• Own and develop plans to drive product awareness, adoption, re-purchase and grow the business through, but not limited to:
  • Planning and executing monetisation strategies for our products and sales channels/segments via pricing and promotions
  • Partnering with sales, product, and business operations to bring the products to market and monetise them
  • Ideating and oversee new product go-to-market plans to effectively reach target audience and achieve business objective
  • Developing compelling product value proposition, key messages, and user case studies, substantiated with researched data findings for creation of multi-channel sales and marketing collaterals 
  • Develop and manage on/offline brand/service marketing content, including but not limited to electronic direct mailer, blog, help centre content, printed collaterals, event usage materials, sales deck
  • Curate and create engagement content, including but not limited to articles, blogs, infographics, videos and social media posts on company achievements, innovations, market insights, hot topics, success tips, etc.
  • Developing and executing multi-channel engagement and monetisation programmes
  • Collaborating with Lifecycle Marketing Team to plan and produce activity/event-triggered customer lifecycle touchpoints and communications 
  • Developing on-ground activation strategy conception and activities/events calendar that tie in with business objectives, including networking events, thought-leadership events, partner/product onboarding training, PR events, trade association partnerships/sponsorships and festive gifting etc.
  • Working with the internal sales team to develop integrated marketing campaigns using in-house (e.g. banners, PR articles) or outsourced ad products and ensuring end-to-end fulfilment
  • Using analytical data to measure, track, and refine content and communication channels
• Manage marketing budgets and forecast expenses

QUALIFICATION:
Degree in Marketing or Business

REQUIREMENTS:

• Strong business acumen with 5+ years of experience in monetisation in e-commerce/MNC
• Excellent communication skills (written and verbal) in English and Thai, including the ability to manage internal and external stakeholders.
• Have experience working alongside Sales and Product teams, in a tech and B2C context
• With a proven track record in driving business results through marketing (leads and sales revenue generation preferred)
• Detail-oriented, experience in planning and running events
• Strong background in marketing communications and project management 
• Experienced in team management and have a passion in nurturing individuals
• Strong analytical skills, with interest in data analytics and is meticulous over details
• Competent in Excel and PowerPoint