Senior Marketing Analytics Manager
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Location: Malaysia
Department: Marketing:Online
Make A Real Difference at PropertyGuru. Real Aspirations. Real People. Real impact.
At PropertyGuru Group, we believe that every person – no matter what their circumstance – should have a place to call home. That’s why we’ve been on a mission to transform how people find, finance, and own home across Southeast Asia over the last 13 years.
Voted by property seekers as “Asia’s Most Influential Brand for Online Property Search”, PropertyGuru enables real-world aspirations through digital transformation and constant innovation. Every day, the work that we do has a real and positive impact on thousands of lives.
PropertyGuru, Southeast Asia’s leading online property group, has embarked on a journey to fundamentally reshape how people in Southeast Asia finance their homes, launching PropertyGuru Finance in SG last year. The vision is to make home financing transparent and friction-free. As part of that vision, we aspire to become Singapore’s leading mortgage marketplace in the coming 3 years. We will pursue that aspiration through a buy-build strategy in which we will combine existing operations with targeted acquisitions, best-in-class partners, and in-house-built cutting-edge technology. We’re effectively driving a Fintech start-up within PropertyGuru Group.
As an employee, you’ll be empowered by our community work culture, where everyone has the autonomy, support, and resources to do the best work of their careers. As we evolve our journey to help people make confident property decisions, we stay true to our core values to guide the way we work and the decisions we make every step of the way: we own it and deliver it, we have fun and celebrate success, we respect and care for each other, we push beyond good, and we create what’s next.
Responsibilities:
Lead a team of
marketing analysts to ensure that internal stakeholders are able to make
effective decisions as informed by data and insights delivered by the
team. Through the joint efforts of you and your team, you will: Maintain timely
delivery, accuracy, and quality (reliability and actionability of
insights) of recurring critical business reports. Develop and maintain a
variety of marketing performance dashboards to meet internal stakeholders’
ongoing data needs in a scalable manner. Collaborate with
marketing leaders to plan and execute marketing experiments. Core
responsibility will be ensuring that said experiments are set up to be
effectively measured, and also providing support in analysis of
performance after the fact. Collaborate with
marketing leaders to understand their data needs, translate these needs
into technical requirements for delivery partners (Product, Data Science,
Data Engineering) to launch, execute, and maintain the necessary data
pipelines (for Analytics, MarTech, and Tracking use cases). Proactively initiate
and execute strategic analysis and modelling of existing data – to better
understand the gaps or opportunities within the business that can be
capitalised on through marketing efforts. Manage relationships
with 3rd party data vendors (e.g. SimilarWeb, Adverity,
ProductsUp, etc). This includes evaluation / decision-making on future
investments or management of existing investments in Analytics resources. Progressively move the
data infrastructure and models towards enabling improved predictability in
our business. Communicate frequently
with internal stakeholders to align, cascade information, and educate as
needed – ensuring that the team’s outputs are effectively understood and
appropriately utilised. Establish clear
priorities for your team, and manage the team’s capacity effectively – ensuring
optimal output while still maintaining a positive work life for all team
members. Coach team members to ensure continued improvement in their subject
matter expertise, and soft skills. Maintain a team environment that motivates
and inspires. Requirements:
Minimum Bachelor’s degree in Math, Statistic, Science, Economics, or Quantitative major. 8+ years’ experience in Analytics roles, preferably in Marketing-related functions. 2+ years’ experience in managing a team (of 1+ direct report) Extensive working experience with Google Analytics, and any other web analytics tools. Highly proficient in MS Excel and SQL. Experience or familiarity with Digital Marketing (especially for performance marketing solutions e.g. Google, Facebook, etc.) is a strong plus. Experience in Statistical analysis (hypothesis development, testing, regression). Excellent communication and presentation skills and demonstrated ability to collaborate with multiple teams or business leaders. Able self-learners who are able to continuously source, digest, and apply new knowledge to the benefit of their team. Pragmatic pioneers who are passionate about personally driving effective innovation within their organisation.
PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative an learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.
Advertised: 20/12/2022
Hiring Start: 31/01/2023
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