Digital Marketing Manager
now Location: Kuala Lumpur
Make A Real Difference at PropertyGuru. Real Aspirations. Real People. Real impact. At PropertyGuru Group, we believe that every person – no matter what their circumstance – should have a place to call home. That’s why we’ve been on a mission to transform how people find, finance, and own home across Southeast Asia over the last 13 years. Voted by property seekers as “Asia’s Most Influential Brand for Online Property Search”, PropertyGuru enables real-world aspirations through digital transformation and constant innovation. Every day, the work that we do has a real and positive impact on thousands of lives. PropertyGuru, Southeast Asia’s leading online property group, has embarked on a journey to fundamentally reshape how people in Southeast Asia finance their homes, launching PropertyGuru Finance in SG last year. The vision is to make home financing transparent and friction-free. As part of that vision, we aspire to become Singapore’s leading mortgage marketplace in the coming 3 years. We will pursue that aspiration through a buy-build strategy in which we will combine existing operations with targeted acquisitions, best-in-class partners, and in-house-built cutting-edge technology. We’re effectively driving a Fintech start-up within PropertyGuru Group. As an employee, you’ll be empowered by our community work culture, where everyone has the autonomy, support, and resources to do the best work of their careers. As we evolve our journey to help people make confident property decisions, we stay true to our core values to guide the way we work and the decisions we make every step of the way: we own it and deliver it, we have fun and celebrate success, we respect and care for each other, we push beyond good, and we create what’s next. Responsibilities: Within your portfolio, you and your team will: Plan, deploy, monitor, optimise, analyse, and report on digital marketing initiatives across all relevant digital marketing channels, self-serve or otherwise. This includes providing campaign-level support to internal stakeholders as well as owning BAU performance campaigns that drive your quantitative KPIs. Invest time and attention to understand the overall business (present state, immediate and long-term objectives). Provide digital thought leadership. Develop hypotheses, then design and execute test and learn digital marketing initiatives that directly address a gap or opportunity within the business. Operationalise key learnings, by building onto a market-level digital marketing playbook and ensuring their consistent application to all campaigns, present and future. Scale relevant key learnings to other portfolio leaders within the team, while importing applicable best practices from other portfolios. You will also: Establish and maintain strong working relationships with internal cross-functional partners (e.g. Consumer Marketing, Events, Trade Marketing, Product, Sales, etc). Ensure that planned initiatives are aligned to the strategic priorities of LOBs within your portfolio. Be responsible for the ensuring delivery against long-term KPIs by market. Own and manage the annual performance marketing budget for your portfolio, ensuring investments are phased efficiently and regularly optimised towards channels and initiatives which yield the best outcomes. Collaborate with other portfolio leads, cross-functional partners (e.g. DSA, MAT) or external partners (e.g. ProductsUp) to establish the MarTech and measurement infrastructure required to do more with less. Collaborate with the other portfolio leads and cross-functional partners to streamline related workflows and processes, with the goal of improving team productivity. Proactively lead your direct reports. Provide them with clarity of purpose, and do your level best to ensure they have the resources and support required to deliver as needed. This includes monitoring and managing their capacity, enabling the development of their hard skills, and nurturing of their soft skills. Co-lead the annual marketing planning process for your portfolio. This includes developing a digital marketing strategy supported by viable tactics, as informed by the aligned business priorities across stakeholders (Product, Sales, Brand, Consumer Marketing), as well as key learnings from the past year. Work with Marketing Analytics to establish a realistic budget ask based on the projected deliverables. Ensure the team’s work and conduct is compliant with established company and local market regulations.
Requirements: 5-8 years’ experience in a marketing role, within a performance-oriented digital native business (e.g. eCommerce, OTAs, Marketplaces, or digital agencies). 3+ years’ experience managing self-serve performance marketing campaigns (e.g. SEM, Facebook, Google). Experience working with analytics tools (e.g Google Analytics, Adobe Analytics, etc). Highly proficient with MS Excel, and Powerpoint. Resourcefulness; able to effectively source and process self-learning materials on technical subjects. Strong communication and data visualisation skills are a must. Experience in managing large numbers of stakeholders across multiple functions, as well as management of direct reports will be a big plus. Literacy in Bahasa Malaysia, and Chinese will also be a plus (on top of English, which is a requirement).
PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative an learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.
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